VP of Revenue Marketing at Drift, Justin Keller, and Keynote Speaker and Emcee on Business Growth, Jay Baer,  join to highlight ways to differentiate by blending messaging and speed. Justin explains how Drift has built one of the biggest marketing tech brands in the industry using this approach.

Listen in as Scott, Justin, and Jay discuss where and when marketing starts for a B2B company, where B2B businesses fall short in their marketing, the speed component of differentiation, AI and ChatGPT, and more.